Getting to Innovation: How Asking the Right Questions Generates the Great Ideas Your Company Needs

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Or maybe total and unrestricted freedom and time to cause disruption, like Nike, is how your team works best. The only way to figure it out is through experimentation. Your email address will not be published.

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Save my name, email, and website in this browser for the next time I comment. Embrace disruption. This is where the ideas come from. They don't ask their engineers to make a product better.

They encourage them to change the process and the product altogether. Build in time for change. The original idea or prototype will very rarely be the successful end innovation. Because of this, Nike understands that their engineers will possibly need to make a thousand prototypes before they get it right. Nike partners with the best. Admitting you don't know everything is a crucial step towards creating something great. Collaboration with other innovators and organizations can introduce unexpected insights that produce a better final product. Nike holds company culture close.

Getting to innovation: how asking the right questions generates the great ideas your company needs

Company lore is sacred and new projects are treated with the reverence of top-secret government documents. This culture helps keep employees motivated to take the best possible innovations to the finish line of production. Google While Nike has a process that allows for a lot of flexibility, Google has a more stringent process for its innovations.

Amazon Compared to Google and Nike, Amazon has a different, yet more traditional, process of innovation. Posted on Thursday, October 27, Please note: I reserve the right to delete comments that are offensive or off-topic. Leave a Reply Cancel reply Your email address will not be published.

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    The perfect partner to help us solve this problem was Granta Design , a materials information and technology company. They helped us develop the Eco Materials Advisor feature which we released last spring. A silicone grip, for example, might actually make more environmental sense than a natural latex grip that requires almost gallons of water to form and manufacture. By Sarah Krasley 3 minute Read. These six innovation questions are: What could I look at in a new way?

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    Steve Jobs looked at the computer in a new way, leading to the Mac and the personal computer revolution. What could I use in a new way? Paleolithic humans turned fire from a scourge into a means of cooking, heat, light, and protection.

    What could I recontextualize in space or time?